About us
About custom New Era
New Era makes premium caps and sport-lifestyle apparel with genuine street cred — clean silhouettes and soft heritage fabrics people wear off the clock.
Merch with real cred
A fitted cap people keep in rotation. A heritage-blend hoodie that feels premium. New Era suits lifestyle brands, sports and esports teams, breweries, and elevated company merch — where the brand should feel wanted, not handed out.
A sharp, lasting mark
We'll recommend embroidery for caps and the right method for apparel, and send a free digital proof so you can approve placement and colors before production.
Browse the collection
Free art & digital proofs
Our design team cleans up your artwork and sends a free proof before anything goes to production.
Best-price guarantee
We'll beat any advertised price on the same product.
Fast & express shipping
Options to hit your event or deadline, not just the standard window.
Real sourcing muscle
A deep catalog through vetted US and overseas suppliers — budget giveaways to premium gifts.
Who's behind this site
New Era is run by BrandedItems, Inc., a promotional-products distributor that's helped more than 10,000 organizations over 24 years put their logo on things worth keeping. We handle the practical part — product picks, decoration, proofing, and getting the order out the door — so you can focus on the people receiving it.
Ready to start?
Tell us what you're planning and we'll come back with options, pricing, and a free proof.
We work with corporate clients with no minimum order. For non-corporate orders a $1,000 minimum applies — or a $250 processing fee for smaller runs.
What you send us stays between us. We don't pass your details to third parties unless the law requires it or a production partner needs them to finish your job.
All product names, logos, and brands are the property of their respective owners. All company, product, and service names used on this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.